Adidas Introduces Their New NFT ALTS Collection

The world-famous manufacturer of branded clothing and accessories, Adidas, began its journey into the metaverse back in 2021, when they first introduced a collection called Into The Metaverse. Since then, they have been actively involved in the space, forging many exciting partnerships including collaborations with NFT influencer gmoney, PUNKS Comic and Bored Ape Yacht Club. All of these partnerships have given collectors the opportunity to burn their NFTs in exchange for new ERC-1155 tokens and the chance to receive exclusive physical items in the form of apparel.

What does the new ALTS by Adidas collection bring?

The new collection takes Adidas one step further and demonstrates the company’s commitment to innovation. Collectors who own the NFTs from the first two Into The Metaverse collections have the option to get new NFTs from the ALTS by Adidas collection by burning their old NFTs. In return, they will receive the new Ethereum-based NFTs, with only a gas fee to pay.

The new collection includes dynamic NFTs with eight different "ALT[er] egos" that have several levels of rarity and different interactive stories. This new collection uniquely enhances user engagement and highlights Adidas' commitment to pushing the boundaries of digital art and collecting.

Exclusive benefits

NFT ALTS by Adidas holders will have access to a range of exclusive benefits, including:

● A share and a voice in the Alts by Adidas ecosystem.

● Access to 3D files featuring the alt and various artwork associated with it (e.g. Alt[er] Ego backgrounds)

● Access to token-driven chat in Discord and on future platforms

● Exclusive access to customized physical and virtual Alts by Adidas products through Adidas online and retail touchpoints (including the Adidas Confirmed App)

● Exclusive partner offers

● Opportunities to create Adidas products and experiences

There are also many more benefits associated with owning the new ALTS by Adidas collection. You can find the full list here.

Adidas and Web 3.0

Adidas have proven on a number of occasions that they are serious about Web 3.0. In addition to several collections of digital NFT apparel, the company has launched a styling tool tailored for contemporary NFT profile pictures (PFPs). Among other things, they have also expanded their offerings with a number of NFT collections, including:

● Blue Pass: A sports-themed collection that is mainly aimed at sports enthusiasts

● Raws x Adidas: A collection created in collaboration with artists who create unique and visually fascinating designs

● Board Badge: A collection of 15 badges that represent the 15 elected board members who guide the company's growth and strategy in Web 3.0

In addition to its own collections, Adidas is collaborating with luxury brand Prada on a joint NFT collection based on the Polygon blockchain. With this collaboration, the brand is also cementing its place in the world of luxury digital fashion. During Decentraland's Metaverse Fashion Week festival, Adidas showed their latest styles, highlighting their desire to continue to be at the forefront of fashion and technology.

According to data from Dune Analytics, Adidas is confirmed to have a dominant position in the world of NFTs. Now, with the new ALTS by Adidas collection, the company is poised to make a much more significant impact on the metaverse and beyond.

Source: nftnewstoday.com