ŠKODA becomes the first company in the industry to join Web3
The metaverse platform The Nemesis officially announced on November 2022 a partnership with the Czech car manufacturer, ŠKODA, to launch its first metaverse that allows the brand to offer a new experience to its customers.
The Škodaverse, built on The Nemesis platform, focuses on a 3D virtual world where visitors can create avatars and wear ŠKODA skins to explore the metaverse. This virtual space allows users to make friends, play games, visit NFTs expos, and even take test drives of Škoda’s newest cars. The Škodaverse also promotes upcoming artists with various collaborations to showcase their work in the virtual world.
“Being engaged in such an important project with a great international partnership like this gives us the opportunity to show, on one side, how metaverse and augmented reality can be the future of communication and, on the other, the value of our product,” said the CEO and Founder of The Nemesis. This partnership alone can become the pioneer for other renowned brands to make the jump to Web3. At the same time, The Nemesis is becoming a reference for other metaverse projects as they are taking the lead to help traditional brands to understand the benefits and the importance of new technologies in Web3.
ŠKODA had its reasons to enter the metaverse. Having a space in a virtual world makes sense when a brand is looking for a better and more personal communication channel and product promotion. As mentioned, the Škodaverse allows its customers to meet the newest ENYAQ Coupé RS iV model and take it for a ride. This feature gives a considerable product promotion and advertisement for the brand and the ability to reach way more people and have one-on-one virtual contact with customers.
It is not news that the metaverse has increased in popularity over the past few years, but also traditional brands have started to dive into blockchain technology. Currently, ŠKODA is the only car manufacturer featured on the metaverse. However, other popular brands like Lamborghini have launched several NFT projects in the past to unveil new car models.
Metaverse adoption from traditional brands is closer than we think. The marketing strategies are slowly but surely shifting from social media platforms, like Instagram or TikTok, to decentralized platforms in Web 3.0, like The Nemesis or Decentraland.
Sources: www.skoda-storyboard.com, en.cryptonomist.ch, www.ledgerinsights.com
analyst opinion
Diego Kebork
The metaverse platform The Nemesis officially announced on November 2022 a partnership with the Czech car manufacturer, ŠKODA, to launch its first metaverse that allows the brand to offer a new experience to its customers.
The Škodaverse, built on The Nemesis platform, focuses on a 3D virtual world where visitors can create avatars and wear ŠKODA skins to explore the metaverse. This virtual space allows users to make friends, play games, visit NFTs expos, and even take test drives of Škoda’s newest cars. The Škodaverse also promotes upcoming artists with various collaborations to showcase their work in the virtual world.
“Being engaged in such an important project with a great international partnership like this gives us the opportunity to show, on one side, how metaverse and augmented reality can be the future of communication and, on the other, the value of our product,” said the CEO and Founder of The Nemesis. This partnership alone can become the pioneer for other renowned brands to make the jump to Web3. At the same time, The Nemesis is becoming a reference for other metaverse projects as they are taking the lead to help traditional brands to understand the benefits and the importance of new technologies in Web3.
ŠKODA had its reasons to enter the metaverse. Having a space in a virtual world makes sense when a brand is looking for a better and more personal communication channel and product promotion. As mentioned, the Škodaverse allows its customers to meet the newest ENYAQ Coupé RS iV model and take it for a ride. This feature gives a considerable product promotion and advertisement for the brand and the ability to reach way more people and have one-on-one virtual contact with customers.
It is not news that the metaverse has increased in popularity over the past few years, but also traditional brands have started to dive into blockchain technology. Currently, ŠKODA is the only car manufacturer featured on the metaverse. However, other popular brands like Lamborghini have launched several NFT projects in the past to unveil new car models.
Metaverse adoption from traditional brands is closer than we think. The marketing strategies are slowly but surely shifting from social media platforms, like Instagram or TikTok, to decentralized platforms in Web 3.0, like The Nemesis or Decentraland.
Sources: www.skoda-storyboard.com, en.cryptonomist.ch, www.ledgerinsights.com
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