Cryptoys partners with the Mattel toy company

Partnership  with Mattel

Mattel is known as the  leader of the toy industry. It launched the most iconic brands such as  Barbie, Fisher-Price, Hot Wheels, UNO, and MOTU. It was also the first toy  brand to start minting NFT when it launched the Hot  Wheels NFT Garage. It offers collectors a new way to buy and trade Hot Wheels  digital toy cars on the blockchain. Mattel entered the Web 3.0  space in 2021 with various NFT  collections and significant partnerships.

The Cryptoys and Mattel  partnership focuses on digital-toy creation within the Cryptoyverse and aims to  expand to physical toys in the future. The companies are now preparing the  first edition of the Masters of the Universe (MOTU) digital-toy series, which  will include 12 limited figures. They will release three more MOTU digital-toy  series in the future.

The first edition will  feature the famous He-Man/Prince Adam, Evil-Lyn, Battle Cat/Cringer and  Tri-Klops, and subsequent digital editions will feature for example Orko,  Teela, Beast-Man, Trap-Jaw, Skeletor, Sorceress, Panthor, and Man-At-Arms.

Will Weinraub, CEO and  co-founder of Cryptoys, said:

“The Masters of the Universe series is full of iconic nostalgic  characters that fans have watched, collected, and played with for decades.  Many of us grew up with MOTU, so we felt it was the perfect series to launch  first on the Cryptoys platform. In partnership with Mattel, we’re bringing  new life to these beloved characters.”

Cryptoys recently revealed the alpha version ofthe game, and announced the first public Cryptoys MOTU Collection drop to takeplace on 9 November 2022.

Sources: discord.com, medium.com, hypemoon.com